Over the last decade we’ve experienced a radical shift in the way we seek out information and in the way we shop.
10 years ago people were afraid of buying on the internet.
Only a minority of people even had an internet connection.
And only a very small minority of people communicated by email.
What an astonishing difference a decade makes…
The majority of people in the western world are
now connected to the internet in some way…
And a very good percentage of those
have high speed internet…
Nearly everyone you know…young, old and in between…is communicating regularly by email.
And nearly everyone you know has now purchased something online using their credit card or paypal or both.
The change is even more radical than that…
A huge percentage of the population with disposable income to spend are now:
# Searching online for products, services and other information…
# Shopping online or making initial inquiries online to the businesses they’re interested in shopping at.
# Communicating online in a huge variety of ways. Email is just the tip of the iceberg. Your prospects and customers are using online chat services, voice communication like Skype and MSN messenger and even online web cams to communicate to each other with video.
# They’re getting an ever increasing volume of their entertainment and social outlet online with the explosion of online video and social networking sites.
Put simply if you’re not using the internet as part of your business marketing strategy you’re missing a fundamental and vital media AND a vital means of communication.
The internet is increasingly replacing media like newspapers, radio and television AND it’s already becoming a more effective, more economical means of communication than regular mail and the telephone.
My first series of blogs will be “5 Mistakes you can’t afford to make in Marketing Your Business”
